Runway Seven

A growing fashion boutique with intentionally small inventory. 

Influencer Marketing Activation 

Runway Seven had recently undergone a rebrand and established a new e-commerce site, and was therefore struggling with name recognition. We reached out to local fashion bloggers and invited them to an exclusive shopping and brunch event. The posts on their Snapchat accounts, Instagrams, blogs, and Instagram stories put the Runway Seven brand in front of thousands of shoppers who were exactly in our target market. We built relationships with these influencers and continued to work with them as models with high social impact.

Pinterest Re-Visualization

Since increasing online sales was the main client goal for Runway Seven, our team set website clicks as one of our key performance indicators. I identified the Pinterest platform as one of our biggest opportunities for improvement. Pinterest was a natural fit for the retail brand, but it was not being used to their full potential. 

On a higher level, I reorganized the boards into more consistent themes and art directed a new visual look for the account. On a lower level, I took on the daily task of pinning every new product and other curated content based on the themed boards. Our numbers skyrocketed instantly, and in every category.