Bar Louie

Pokémon Go

The week that Pokémon Go exploded onto the scene, my agency was itching for a chance to experiment with the game as a marketing tool. We connected with Bar Louie, who was willing to let us see if we could leverage the game’s popularity to boost their sales. I could go into detail about the madness that ensued, but I’ll just skip to the end and show you the case study for the award winning campaign that we concepted and launched in less than 48 hours.

During the campaign, I served as a “boots-on-the-ground” resource. My kid-self would have never believed that some day, at my grown-up job, a single work day would require manually creating over 100 unique Gmail accounts, redeeming over $2000 in $25 iTunes gift cards, and teaching my boss the difference between a Charmander and Bulbasaur.

The campaign was so successful (read: award-winning) that Bar Louie signed on as a full-time client, and my role shifted from Pokémon Expert to Social Content Writer.

Brand Voice Work

The client was passionate about building their brand without feeling too corporate. They wanted their social presence to be as snarky, fun, and as “no-BS” as their bartenders. We ran with it, and let their company culture seep into every part of the writing tone- from social post copy, to community moderation.

Instagram Content

When we took on the client, content was not optimized for the social platforms, or for their audiences interests or preferences. Our research found that while the black & white professional shots may have felt edgy, Bar Louie audiences didn’t relate to them. By focusing on food and drink shots, and harvesting user generated content, I created an instagram feed with nearly triple the average post engagement compared to the previous strategy.